if you use photoshop, gimp or any other graphics program, you'll know about the ubiquitous eyedropper tool. this is the one where you can pick any spot on the screen and it'll tell you what the exact colour is you're seeing.
of course the problem is that it doesn't really work like that in real life. at least not with the eyedroppers i've used. people usually get mildly annoyed.
anyway, pantone has come up with a real life eyedropper. so for all those times that you want to hear, "i love that colour, what is it? navy blue?", you can whip out your $239 gadget and say, now its Pantone colour #13453.
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