16 Apr 2006
sending someone a covert message via adwords
mark cuban describes how some creative person decided to buy adwords against his name
to send him a message when he searched for himself in google.
Apparently the guy figured that I would be doing vanity searches on my name through Google. ( I never use Google for search, I use Icerocket.com for obvious reasons) So when I saw the ad come up, I had to blog about it as the Best Sales Idea I had seen in a long time.
that's an awesome covert channel, buy adwords for particular words that no one would ever search for, or even popular words and rely on some way, either buy paying more, to make sure your target sees the message.
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