we went to the apple store @ SoHo NY
! they really know how to make people drool over their hardware. they had a support desk named "genius bar". funny thing was that there were 5 people, there serving people, 2 of them had IBM thinkpads! of course there were like a powerbook overload there. free wifi everywhere in the shop, heaps of ipods to play with, pro video stuff, and even emacs (eMacs .. not the editor) for kids!